- Go ahead.The road is clear. Commit, and move.
- Take the left.Both options tested. One is the better road.
- Tightens.It works, with a condition. Fix that first.
- Not yet.Something has to be true before you go.
Jenks takes his name from Denis Jenkinson, who read the road for Stirling Moss across a thousand miles of Italy in 1955. His notation is ours: a dot for where you are, a line for the road, an arrow for where you go.
A decisionenginefor yourbusiness.
Real software, yours from day one. Built from how two founders think, the frameworks that hold, and an AI agent called Jenks. Fuelled with your data, it drives your operating model.
Two founders in the room with you, every week at first, then every month. Jenks, the AI agent inside, reads the road ahead. You keep the wheel.
When do teams start one?
At a pressure moment. The calendar is short and the room is full of opinions. These are the five moments we see most, what is at stake in each, and what an enjn gives the team.
| The moment | What is at stake | What it gives you |
|---|---|---|
| 01An acquisition to integrate | At stakeTwo ways of working, one P&L, and a hundred days before people stop waiting for the plan. | It gives youOne model of the combined business, and a decided order of integration. |
| 02A new owner's plan | At stakeA value creation plan on paper, and a team that has not yet agreed what it means on Monday. | It gives youThe plan translated into who does what, on which numbers, by when. |
| 03The board asking about AI | At stakePressure to have an answer, and a dozen vendors each offering one. | It gives youWhere AI pays in your business and where it does not, decided on your own data. |
| 04A platform to replace | At stakeA system everyone has outgrown, and a migration that could stall the business for a year. | It gives youThe capabilities the platform must serve, ranked, before any vendor is chosen. |
| 05A stalled programme | At stakeMoney spent, momentum gone, and no shared view of why. | It gives youA plain read on what stalled it, and a decision on what to stop, fix or restart. |
CEOs · COOs · leadership teams · 25 to 250 people
Built from three parts. Then fuelled.
Every enjn is assembled the same way. Three parts we bring. One thing only you can bring.
- 1Block and crankHow we think. Two founders.
- 2Timing and valvesFrameworks that hold.
- 3IgnitionJenks, the AI agent.
- FFuelYour data and knowhow.
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1Cylinder block and crankcase
How we think
Everything bolts onto the block. Two founders cast it: one ran the business side at the BBC and John Lewis, the other built technology for Barclays and ITV. Their judgement about how companies really run is in the metal.
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2Camshaft, timing gears and valve train
Frameworks that hold
Timing: what opens, when, in what order. Operating model, capabilities and value streams, maturity ladders, decision rights. Established frameworks and industry knowledge, proven on other engines before yours.
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3Coil, distributor and plug
Jenks, the AI agent
The spark. Jenks reads your documents, drafts the first model of your business in days, and does the analysis that usually stalls a decision. He asks the questions a good analyst would, and never tires of them.
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FTank, fuel line and injector
Your data and knowhow
Not a part. The fuel. Your documents, your numbers, and short interviews with the people who know how it really runs. Without it the engine turns over and nothing happens. Empty tank, no run.
So you are not a buyer watching from the kerb. You are the one thing the engine cannot do without. We help you fill the tank with the right things.
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The result is a decision engine that drives your operating model: who decides what, on which numbers, by when. Leadership teams decide in weeks and move.
What does it cost?
One fixed price to build it. Then a monthly fee that steps down as your team takes the wheel.
- Construct£18,000once, while it is built
- Drive£9,950a month, we drive with you
- Navigate£4,950a month from about month 6
- Care£2,950a month from about month 18
Yours from day one.
The engineThe product
A private environment with its own login, live on day one. A live model of how your business runs: teams, systems, money, dependencies. One clear read on each big decision. It is software, and it is yours.
The driversThe service
Two founders in the room every week while the engine is built and fuelled. Then every month. They help you fill it with the right data and keep the model honest. You keep the wheel. The decisions stay yours.
If it is complex and it cannot wait, this is the moment.